Wiener
Fest-
wochen
Kultur
feiern
2023
What are the Wiener Festwochen? Colorful, multifaceted, diverse, and they want to create a new space for the audience. Just like us. Together with Martina Piniel, the "Celebrating Culture" campaign was created – entirely centered around the kaleidoscope, which represents all the qualities of the Vienna Festival! The campaign includes an animated video, two kaleidoscope filters for Instagram, a landing page for the ticket shelter, and an AR poster series. The resulting "Kaleidoscope" concept for the Vienna Festival was selected as one of two winning projects in a competition held by the Wiener Festwochen 2023 and was used at the opening show of the Vienna Festival at Vienna City Hall Square. Here's an article about the competition.
